Fresh perspectives
create new dimensions

ALIBABA CLOUD, HANGZHOU – September 28, 2025 – Adams Fan, Chief Creative Officer of the global creative agency F5, delivered a pivotal keynote at the 2025 Apsara Conference today, presenting a compelling roadmap for brands navigating the complexities of artificial intelligence. Titled "The Brand Survival Guide in the Age of AI," the speech challenged traditional marketing paradigms and outlined a new model for human-AI collaborative storytelling.