Share the Warmth
Midea, 2026
Simply Ideal
Midea, 2026
Across 10086 Universes
China Mobile, 2026
The Longest Queue
China Mobile, 2026
Crown the Moment
Kaluga Queen, 2025
EARTH DAY, BIRTHDAY
Midea Group, 2026
F5 means refresh.
AI native by default, we bring that same energy to marketing with refreshing ideas, perspectives and possibilities. To date, F5 has represented China’s creative industry on the Cannes Lions stage four times: 2026, 2025, 2023 and 2019, and has served twice on its juries. Why? Perhaps they see what we see: China’s next creative force won’t come from doing things the old way. It will come from creativity powered by tech.
Bold Ideas
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A Team
for Globalization & AI Era
for Globalization & AI Era
The Think-Alike Great Minds
client
