THE LONGEST QUEUE
China Mobile, 2026
EARTH DAY, BIRTHDAY
Midea Group, 2026
Crown the Moment
Kaluga Queen, 2025
QI YU
Saudi Tourism Authority, 2025
FACE THE TRUTH
Lenovo, 2025
GET COZY
Bedsure, 2024
AC LIKE HAALAND
Midea, 2024
F5 means refresh.
It is the magic button on your keyboard: press it, and the screen refreshes. We bring that same energy to marketing by refreshing ideas, perspectives and possibilities. To date, F5 has represented China’s creative industry on the Cannes Lions stage four times, 2026, 2025, 2023 and 2019. We have also served twice on Cannes Lions juries. Why? Perhaps because they see what we see: China’s next creative force will not come from doing things the old way.
Bold Ideas
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A Team
for Globalization & AI Era
for Globalization & AI Era
The Think-Alike Great Minds
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