The Shanghai International Advertising Awards, which prioritize "Leadership, Creativity, and Effectiveness," are known for their emphasis on cross-cultural resonance and global communication impact. Winning works are expected to not only reflect creativity and technical excellence but also to embody a global perspective, cultural sensitivity, and strong brand alignment. Industry experts noted that securing a Gold award at this event signifies more than just a creative achievement—it marks the work as meeting an international benchmark in cross-cultural communication and social impact.

"Face the Truth" seamlessly merges culture and technology, blending the intangible cultural heritage of Sichuan Opera face-changing with state-of-the-art AI face-swapping technology. This innovative project was launched in collaboration with Lenovo and the Sichuan Provincial Public Security Department’s Anti-Fraud Center. The technical and creative execution was a joint effort by Digital Fun, the AI technology team behind the CCTV Spring Festival Gala, and Hu Yilin, an inheritor of the Sichuan Opera face-changing tradition.

The campaign presents an immersive experience that highlights the risks of AI-driven fraud. By showcasing an "AI guarding against AI" solution, "Face the Truth" effectively educates the public about preventive measures and raises awareness around the growing threat of deepfakes and misinformation.

In a global context where concerns about deepfakes and misinformation are at an all-time high, the project not only demonstrates the power of merging creativity with technology but also underscores the advertising industry's responsibility in addressing social issues. Judging experts commended "Face the Truth" for its creativity, foresight, universal relevance, and artistic merit. They also highlighted that the campaign signals the rise of Chinese creative talent on the global stage, marking a key milestone for China's advertising industry in global creative circles.