the leadership
2025 Cannes Lions Speaker & Juror | Driving International Brand Success in China and Elevating Chinese Brands in Global Markets
Adams Fan
Chief Creative Officer
With over 80 awards to his name, Adams is a recognized leader in China’s creative industry. He will serve as both Speaker and Juror at Cannes Lions 2025. Formerly Executive Creative Director at DDB Shanghai and Creative Director at Ogilvy, Adams now leads F5 Shanghai, delivering bold, globally-minded work for clients like Pfizer, Lenovo, and the Saudi Tourism Authority.
the team
At F5, we embrace an elite talent philosophy, similar to that of Netflix. When exceptional people come together, extraordinary things happen. Many of our team members are graduates of top universities, including Columbia University, the University of Pennsylvania, Boston University, the University of Edinburgh, UCL, and RMIT. We believe every client deserves access to the best talent.
collaborators
From our Shanghai hub, we team up with top global talent to deliver exceptional work for leading brands worldwide.
Tim Delaney
Global Market Creative Consultant
Tim Delaney is the founder of Leagas Delaney, F5's partner agency, headquartered in London with additional offices in Hamburg, Milan, and Johannesburg. Recognized as one of the most influential figures in advertising, his contributions to the industry have earned him inductions into the One Club USA Hall of Fame, the UK’s Campaign Hall of Fame, and China Advertising’s Lifetime Achievement Award.
Asaf ROSEN
Global Market Strategy Partner
With over 20 years of experience in communications planning, Asaf has served as a strategic partner for both boutique creative agencies and global network firms. He specializes in helping brands, organizations, and entrepreneurs craft compelling narratives to engage audiences worldwide. His expertise spans launching, repositioning, and transforming brands across diverse industries, driving consumer engagement, commercial success, and cultural impact across multiple continents.
